Rating: How much the national broadcast of President Milei measured
Translated from Spanish, summarized and contextualized by DistantNews.
At a glance
- Argentine President Javier Milei used a national broadcast to announce a key reform of the Central Bank's Organic Charter, part of his economic program.
- The broadcast, which included top officials, also introduced a "fiscal leash" mechanism for budget balance and proposed measures to liberalize capital markets and reform insurance.
- The broadcast reached a peak rating of 28.3 points across all air and news channels, with ratings dropping after the message concluded.
President Javier Milei addressed the nation via a "cadena nacional" (national broadcast) to unveil a pivotal reform of the Central Bank of the Argentine Republic's Organic Charter. This initiative is central to his administration's economic agenda, aiming to reshape the country's financial landscape.
The initiative is part of a broader program of reforms.
The broadcast, commencing at 8 p.m., recorded a strong initial viewership of 28.3 rating points, consolidating data from all terrestrial and news channels. Milei was flanked by key government figures, including the Secretary General of the Presidency, Karina Milei; Chief of Staff Diego Santilli; Economy Minister Luis Caputo; Central Bank President Santiago Bausili; Senator Patricia Bullrich; and Chamber of Deputies President Martin Menem. The President framed the Central Bank reform as part of a broader strategy, which also includes the introduction of a "fiscal leash" โ a mechanism designed to enforce fiscal discipline by triggering a shutdown if Congress fails to balance public accounts.
The creation of the so-called 'fiscal leash,' a mechanism that foresees the implementation of a shutdown in case Congress does not restore the balance of public accounts.
Further proposals announced during the address included two projects aimed at liberalizing the capital markets and reforming the insurance sector. Milei stated the overarching goal is to expand access to credit, stimulate investment, and deepen the development of the financial system, which he argued has been "destroyed along with our currency by the Central Bank."
The objective is to expand access to credit, foster investment, and deepen the development of the financial system.
As the broadcast neared its end at 8:13 p.m., the rating had decreased to 23.6 points, a drop of 4.7 points from its peak. Following the presidential address, regular programming resumed with significantly lower viewership figures across major networks. The national broadcast format, unified under a single "Cadena Nacional" rating by Kantar Ibope Media since December 1, 2024, aims to present a consolidated audience impact, avoiding channel-specific debates.
Two projects aimed at 'recovering the depth of the financial system, destroyed along with our currency by the Central Bank.'
Originally published by La Naciรณn in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.