Record Crowds Attend First Day of Mountain Music Festival

A record number of visitors marked the opening day of the 11th Mountain Music Festival (MMF) held on Divčibare, solidifying its status as a beloved summer gathering in the region. The festival grounds were filled with thousands of attendees, enthusiastically embracing the slogan "MMF is the reason."

The musical lineup for the first day featured energetic performances from emerging and established artists. The Serbian alternative band Ubili su Batlera kicked off the event, followed by KOIKOI, who further heated the atmosphere with their distinct sound. The evening's highlights included a memorable concert by Rundek Haustor & Ekipa, featuring members of the original Haustor lineup, and the Nu Genea Live Band, whose infectious funk and disco rhythms had the crowd dancing.

Beyond the music, the festival provided a wide array of activities within the "Magical Forest" area, including creative workshops, art installations, film screenings, and diverse culinary options. This blend of music, art, nature, and family-friendly content has distinguished the MMF for over a decade. Special attention was given to digital literacy workshops aimed at children and families, promoting safe online navigation.

Sustainability is a key focus this year, with Elephant serving as the eco-partner. The "Solar by Elephant" stage, powered entirely by renewable energy, symbolizes the festival's commitment to reducing its environmental impact. Through initiatives like using solar energy and reusable cups, the festival aims to cut its carbon footprint by over 2.5 tons. A campaign in collaboration with "Every Can Counts" encourages visitors to exchange empty cans for prizes.