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Record year for Vorwerk: 1.4 million Thermomixes sold
🇦🇹 Austria /Economy & Trade

Record year for Vorwerk: 1.4 million Thermomixes sold

From Die Presse · () German

Translated from German, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • German household appliance manufacturer Vorwerk achieved a record year in 2025, selling over 1.4 million Thermomix kitchen machines.
  • The newly introduced TM7 model was particularly successful, accounting for more than one million sales.
  • The company reported a 14% increase in revenue to 3.6 billion euros, with a net profit of nearly 105 million euros.

Die Presse highlights a remarkable success story for the German company Vorwerk, reporting a record-breaking year in 2025 driven by the exceptional performance of its Thermomix kitchen appliance. The article emphasizes the popularity of the new TM7 model, which alone surpassed one million sales, underscoring its role as the most successful product launch in the company's history.

From a business and economic standpoint, Vorwerk's achievement is significant. The company not only saw a substantial increase in Thermomix sales but also reported a record overall revenue of 3.6 billion euros, a 14% rise from the previous year. This robust financial performance, including a net profit of nearly 105 million euros, positions Vorwerk as a strong player in the global market.

2025 was an exceptionally strong year for Vorwerk.

— Thomas StoffmehlVorwerk's board spokesperson commenting on the company's record year.

The article also touches upon Vorwerk's direct sales model, utilizing a large network of consultants, and its global reach, with the Thermomix sold in over 60 countries. This detailed reporting provides a comprehensive view of the company's strategy and market penetration. For Austrian readers, this news about a successful German competitor might be of interest, showcasing innovation and strong market performance within the broader DACH region's economy.

The TM7 is the most successful product launch in the company's history.

— Thomas StoffmehlVorwerk's board spokesperson on the success of the new Thermomix model.
DistantNews Editorial

Originally published by Die Presse in German. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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