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Report: 8 in 10 Young Norwegians Trust Editor-Led Media
🇳🇴 Norway /Culture & Society

Report: 8 in 10 Young Norwegians Trust Editor-Led Media

From Aftenposten · () Norwegian

Translated from Norwegian, summarized and contextualized by DistantNews.

At a glance

News Sources not specified New plan
  • 82% of young Norwegians (ages 15-24) have high trust in editor-led media, according to a new report.
  • While social media, especially TikTok, is a common entry point for news, it's not always the final source of information for this age group.
  • Most young people feel they have a conscious relationship with AI, using tools like ChatGPT primarily for studies, but not as a replacement for traditional news sources.

A new report reveals that a significant majority of young Norwegians, 82%, maintain high trust in editor-led media outlets. This finding comes from the annual media report by Fifty5Blue, which examines the media habits of individuals aged 15 to 24.

82 percent of young people in society have high trust in Norwegian editor-led media, according to new figures.

— ReportSummary of the report's key finding regarding media trust among youth.

While social media platforms, particularly TikTok, are increasingly shaping how young people consume news, they are not always the definitive source of information. The report indicates that young women, in particular, show a strong preference for established news organizations. Despite the prevalence of social media, over half of young people believe that headlines and short videos are sufficient for staying updated on current events. Encouragingly, the study also found that the news landscape is not perceived as overwhelmingly negative, with 55% disagreeing that the news is too bleak.

Young people are still interested in news, but in a slightly different format.

— ReportDescribing the evolving news consumption habits of young people.

Among the top five editor-led media in Norway, VG, NRK, TV 2, Dagbladet, and Aftenposten, NRK garners the highest trust, although VG leads in readership. Daily social media use remains high, with about 65% of young people feeling they spend too much time on screens. Snapchat continues to be the most popular app for daily use, while Facebook usage has declined. TikTok, however, is gaining significant traction, especially among 15-19 year olds.

AI tools are used to a small extent as a news source among the young, and TikTok is taking an even stronger grip on young people's news consumption.

— ReportHighlighting the limited use of AI for news and the growing influence of TikTok.

The report also touches on the use of artificial intelligence. Over 90% of young people have used AI tools like ChatGPT, primarily for academic purposes. However, the study suggests that AI is not replacing traditional media. For leisure, travel, food, and fitness, TikTok remains the dominant platform. The findings indicate a nuanced media consumption pattern among Norwegian youth, balancing digital trends with a continued reliance on traditional journalism.

Especially among women. Although social media is often the entry point to news, it is not always the final source of information.

— ReportDetailing the higher trust in traditional media among young women and the role of social media as an initial source.
DistantNews Editorial

Originally published by Aftenposten in Norwegian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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