Retail Giant SATRA Partners with Ho Chi Minh City Red Cross for Expanded Social Welfare Programs

Saigon Trading Corporation (SATRA) and the Ho Chi Minh City Red Cross have formalized a strategic partnership aimed at bolstering social welfare initiatives across the city. The agreement, set to run from 2026 to 2030, seeks to establish a "sharing ecosystem" by leveraging SATRA's extensive retail network to facilitate humanitarian efforts.

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Instead of receiving pre-prepared gifts, people can directly choose products that suit their needs.

Under the new pact, SATRA will continue its collaboration with the Red Cross on existing programs such as "zero-dong supermarkets," which provide essential goods to those in need. The partnership also includes ongoing support for blood donation drives, free medical examinations, and nutritional aid. A key aspect of the expanded cooperation involves integrating charitable activities directly into SATRA's retail spaces. Donation boxes will be placed in Centre Mall, SatraMart supermarkets, and Satrafoods stores, allowing customers to contribute directly. Additionally, customers can use QR codes at checkout counters to make electronic donations to the Red Cross.

SATRA plans to utilize its infrastructure and logistics capabilities to enhance the reach and impact of these programs. The corporation will issue humanitarian shopping vouchers, enabling disadvantaged individuals and families to select their own essential items from over 150 Satrafoods stores and four SatraMart supermarkets in Ho Chi Minh City. This approach empowers recipients to choose products that best suit their needs, moving beyond pre-packaged donations.

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The scope of cooperation will be implemented widely throughout the entire Red Cross system, from affiliated units to 168 communes, wards, and towns in Ho Chi Minh City.

Nguyen Minh Nhut, Chairman of the Ho Chi Minh City Red Cross, expressed optimism about the expanded scope of the partnership, which will involve all levels of the Red Cross network, including its affiliated units and branches in 168 wards and towns across the city. Hospitals, schools, and vocational colleges will also participate in the joint programs. Nguyen Huu Nghia, Chairman of SATRA's Board of Members, emphasized the importance of creating a widespread ripple effect within the community to foster greater participation in humanitarian activities.

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Humanitarian activities need to be implemented in a way that creates a wide ripple effect in the community, thereby connecting more people.