Rhode, Hailey Bieber's brand, arrives in Mexico

Rhode, the minimalist beauty brand founded by Hailey Bieber, has officially launched in Mexico, marking a significant step in its international expansion. The brand, which gained global popularity for its "glazed skin" aesthetic and viral products, is now directly accessible to Mexican consumers.

Since its launch in 2022, Rhode has redefined minimalist beauty, focusing on simple routines and multifunctional formulas. Products such as the Peptide Lip Treatment, Pocket Blush, and lip cases have become internet sensations, driving demand worldwide. Mexico is among the first countries outside the United States to welcome the brand.

"We have so many fans in Mexico and I'm very excited to finally bring Rhode there," Hailey Bieber told Vogue Mexico and Latin America. Consumers can now purchase Rhode products directly from the brand's website starting June 9, eliminating the need for import services.

The launch coincides with Rhode's summer 2026 collection, which includes new additions like Pocket Bronze, the brand's first bronzer, and Highlight Milk, a liquid illuminator. These new products aim to maintain Rhode's signature natural and luminous finish, aligning with the brand's core philosophy of effortless beauty. The collection also features new shades of their popular lip products, further expanding their successful line.

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We have so many fans in Mexico and I'm very excited to finally bring Rhode there