Ricky Pashkus directs the musical Aladdin, entirely produced in Córdoba

Córdoba, Argentina, is once again becoming a hub for major theatrical productions with the upcoming premiere of the musical 'Aladdin.' Directed by the renowned Ricky Pashkus and produced by Maximiliano Córdoba and Quality, the show will debut on July 4 in Córdoba before embarking on a tour across Argentina and potentially other parts of Latin America.

This ambitious production aims to bring one of the most famous tales from 'One Thousand and One Nights' to life, though it was not part of the original compilation. Pashkus, known for directing numerous high-profile events and choreographing for theater, film, and television, including the closing ceremony of the 2018 G20 Summit and successful musicals like 'The Producers' and 'Mamma Mia,' is leading the creative team.

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Starting with Córdoba has to do with many things. On one hand, Quality was already interested in producing the musical and had a strong desire. Also, the excellent experience I had with 'Mamma Mia' and the tours with 'La Ballena' weighed heavily. It also adds the perception of an audience with cultural interest, a very strong theatrical audience that is seen in the independent and commercial theater scene, and even on public stages. For all these reasons, it is logical to start with this vital city.

The casting process is underway, with auditions being held in Córdoba to select 25 performers. The response has been overwhelming, with over 900 artists already submitting applications. Pashkus explained that choosing Córdoba as the starting point is strategic, citing the city's vibrant cultural scene, its strong theatrical audience, and the positive experiences he had with previous productions like 'Mamma Mia' and 'La Ballena.'

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It is interesting to be able to find another look at these stories by updating them to what is happening, seasoning these ancient stories so that the public feels identified.

"Starting with Córdoba has to do with many things," Pashkus told LA NACION. "On one hand, Quality was already interested in producing the musical and had a strong desire. Also, the excellent experience I had with 'Mamma Mia' and the tours with 'La Ballena' weighed heavily. It also adds the perception of an audience with cultural interest, a very strong theatrical audience that is seen in the independent and commercial theater scene, and even on public stages. For all these reasons, it is logical to start with this vital city."

Córdoba has a proven track record of producing successful family shows and has become a significant center for entertainment in Argentina. Pashkus believes the city's dynamic environment, fueled by a young population and intense cultural activity, makes it an ideal launchpad for large-scale productions. He also highlighted the collaborative relationship with Quality, a company he describes as having "a trajectory, how they invest in culture, how they renovate rooms," and achieving a balance between price and quality.

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There is much competition in the same field in CABA.