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🇮🇩 Indonesia /Culture & Society

Roemah Koffie Blends Gayo and Temanggung Coffee in New 'Cublak Suweng' Product

From Republika · () Indonesian

Translated from Indonesian, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Context piece
  • Roemah Koffie, part of Royal Agro Industri, launched Cublak Suweng, a blend of Gayo Arabika and Temanggung coffee beans.
  • The product aims to introduce Indonesia's rich coffee heritage and cultural legacy to a global audience.
  • Cublak Suweng combines the distinct characteristics of Gayo and Temanggung coffees, offering a balanced flavor profile suitable for various preparations.

Roemah Koffie, a brand under Royal Agro Industri (RAI), has introduced "Cublak Suweng," a new coffee blend that marries Arabika beans from Gayo, Aceh, with those from Temanggung, Central Java. This launch is part of Roemah Koffie's broader mission to showcase Indonesia's diverse coffee culture and cultural heritage to both domestic and international markets.

Indonesia is too rich and too beautiful not to be told.

— Felix TJCEO of Roemah Koffie, explaining the brand's mission to share Indonesian culture through coffee.

The name "Cublak Suweng" is inspired by a traditional Javanese children's song and game, symbolizing interconnected relationships. Roemah Koffie CEO Felix TJ explained that the game's concept translates into three intertwined circles: the Inner Circle (personal self-relation), the Shared Circle (relation with others), and the Eternal Circle (relation with nature). "Indonesia is too rich and too beautiful not to be told," Felix stated, emphasizing coffee's role as a medium to share Indonesia's story.

Felix, who has a lifelong passion for culture and coffee, sees the product as a way to evoke cultural memories across Indonesia. "I'm raising the song because it can be a nostalgia from Sabang to Merauke," he said. The blend itself offers a harmonious taste, combining the characteristic notes of Gayo coffee with the caramel, hazelnut, and chocolate flavors of Temanggung beans. Processed using wet-hulled and natural methods, Cublak Suweng features low acidity, an earthy profile, natural sweetness, and a full body.

I'm raising the song because it can be a nostalgia from Sabang to Merauke.

— Felix TJCEO of Roemah Koffie, discussing the cultural significance of the 'Cublak Suweng' name.

Commercial Director Ryo Limijaya highlighted the blend's versatility, noting it can be enjoyed as black coffee, with sugar, or in milk-based drinks like lattes. "Cublak Suweng can be for black coffee, coffee with sugar, or milk coffee," Ryo said. The blend has already seen success in Singapore, where it reportedly sold out quickly. Felix views this blend as part of a broader perspective on specialty coffee, one that embraces diverse origins and experiences.

Cublak Suweng can be for black coffee, coffee with sugar, or milk coffee.

— Ryo LimijayaCommercial Director of Roemah Koffie, describing the blend's versatility.
DistantNews Editorial

Originally published by Republika in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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