Rumer Willis's ex accuses actress of exploiting daughter in ad with 'adult sexual humor'

Rumer Willis and her ex-partner, Derek Richard Thomas, are embroiled in a contentious legal dispute over the custody of their three-year-old daughter, Louetta.

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The coordinated media strategy of Rumer and the harm she caused Louetta are of grave concern.

The conflict escalated when Thomas responded to Willis's accusations of emotional abuse by alleging that the actress exploited their child in a paid advertisement featuring "adult sexual humor." Court documents obtained by People magazine reveal Thomas's claim that Willis and her mother, Demi Moore, have engaged in a "coordinated media strategy" that is harmful to Louetta.

Thomas specifically cited an advertisement from last year, stating he objected in writing to his daughter's participation. He described the commercial's content as inappropriate for a two-year-old. "The coordinated media strategy of Rumer and the harm she caused Louetta are of grave concern," Thomas declared in his court statement.

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I sent a written objection to Louetta's participation in paid commercial advertising and pointed out a specific advertisement that contained adult sexual humor, which I did not consider appropriate for a two-year-old.

Willis had initiated custody proceedings last July, accusing Thomas of a "persistent pattern" of "irrational emotional abuse" that began before their 2024 breakup. She alleged that Thomas's behavior, including "coercive control" and "circular verbal attacks," often occurred in front of their daughter or while they were in the car with her. Willis also described Thomas as paranoid and prone to accusing her of lying and being a bad girlfriend.

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persistent pattern of irrational emotional abuse

Thomas denies Willis's allegations and counters that she is exploiting their daughter. The legal battle unfolds while the Willis family navigates actor Bruce Willis's health challenges.

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He wanted to isolate me from my friends and family. He constantly called me a liar for no reason. He told me all the time that I was a bad girlfriend.