Russian Businessman Seeks 'Spirit of Anchorage' Trademark for Fragrance Line

A Russian entrepreneur is seeking to capture the essence of a past diplomatic encounter by registering the trademark "Spirit of Anchorage." The name directly references the August 2025 summit held in Alaska between Russian President Vladimir Putin and then-U.S. President Donald Trump.

The application was submitted on July 10 to Rospatent, Russia's federal service for intellectual property, according to the official Russian news agency TASS. If approved, the trademark could be used for a range of fragrance products, including perfumes and colognes.

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"Spirit of Anchorage" should have contributed to normalizing Russian-American relations and seeking a solution to the war in Ukraine.

The 2025 meeting in Alaska marked the first high-level engagement between Putin and Trump since Trump's return to the White House and the escalation of the war in Ukraine. The Russian side had previously lauded the summit, suggesting it fostered understandings that could help end Russia's diplomatic isolation and contribute to resolving the conflict in Ukraine.

However, recent statements from Russian Foreign Minister Sergey Lavrov indicate a cooling of this optimism. Lavrov recently remarked that the "spirit of Anchorage" was dissipating, pointing to disagreements over conflict resolution and the freezing of peace negotiations since February.

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the 'spirit of Anchorage' is falling apart