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Samsung's smart glasses aim for desirability, differentiating from Meta
🇰🇷 South Korea /Technology

Samsung's smart glasses aim for desirability, differentiating from Meta

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • Samsung Electronics unveiled its first smart glasses, tentatively named 'Intelligent Eyewear,' at the Galaxy Unpacked 2026 event in London.
  • The company aims to differentiate its product from competitors like Meta by focusing on lightweight design, comfortable wear, and seamless integration with AI experiences.
  • Developed in collaboration with Google, the smart glasses are expected to launch within the year and are positioned as a device to expand AI capabilities rather than replace smartphones.

Samsung Electronics has unveiled its first smart glasses, tentatively named 'Intelligent Eyewear,' at the Galaxy Unpacked 2026 event in London. The company emphasized its core goal: to create glasses that users would desire to wear immediately upon seeing them, prioritizing user appeal over technical specifications.

We aimed to create glasses that people would want to wear the moment they saw them.

— Choi Jae-inSamsung Electronics' vice president of the XR Development Team, describing the design philosophy.

Choi Jae-in, Samsung Electronics' vice president of the XR Development Team, stated that while many companies can produce AI glasses, crafting a product for daily wear presents a distinct challenge. He stressed Samsung's commitment to developing eyewear that users will find comfortable and compelling for continuous use. This product is a result of collaboration with Google, following its initial preview at Google I/O 2026.

Many companies can make AI glasses, but creating a product people want to wear daily is a completely different challenge.

— Choi Jae-inSamsung Electronics' vice president of the XR Development Team, highlighting the difficulty of creating wearable tech.

A key differentiator for Samsung's smart glasses compared to rivals like Meta lies in their lightweight design and wearability. Choi highlighted the use of ultra-slim hinge structures, advanced injection molding techniques, and lightweight materials such as titanium. The ergonomic design considers diverse facial structures, drawing on extensive testing similar to that used for the Galaxy Buds.

Our goal is that they must be wearable continuously.

— Choi Jae-inSamsung Electronics' vice president of the XR Development Team, emphasizing the focus on long-term usability.

Samsung positions the smart glasses not as a smartphone replacement, but as a device designed to enhance and expand the user's AI experience. Choi explained that the interface should intuitively understand the user's perspective and seamlessly integrate with mobile AI. This launch represents Samsung's initial step in realizing this vision, leveraging its extensive experience in mobile innovation, hardware capabilities, and connectivity.

It's not about replacing smartphones, but a device that expands the AI experience.

— Choi Jae-inSamsung Electronics' vice president of the XR Development Team, defining the product's role.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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