Woori Bank to Build Data-Driven Sales System with AI Agent Introduction

Woori Bank is set to establish a data-driven sales system by integrating an AI agent, signaling a strategic shift towards leveraging artificial intelligence in its operations. This initiative was a key discussion point at the bank's '2026 Mid-Year Management Strategy Meeting' held at its headquarters in Jung-gu, Seoul.

The meeting convened more than 410 executives, including branch managers, to assess the bank's performance and chart its course for the remainder of the year. During the session, Woori Bank CEO Jung Jin-hwan emphasized the need to translate the bank's first-half successes into tangible financial gains.

"We strengthened our capital competitiveness through customer base expansion and asset rebalancing in the first half," Jung stated. "We must connect this to actual profits in the second half."

The introduction of an AI agent is expected to enhance the bank's ability to analyze customer data, personalize services, and optimize sales strategies, ultimately driving profitability and improving customer engagement.

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We strengthened our capital competitiveness through customer base expansion and asset rebalancing in the first half. We must connect this to actual profits in the second half.