San José de Chiquitos builds its strategic tourism plan 2026–2031

San José de Chiquitos is actively formulating its Strategic Tourism Plan for 2026-2031, a collaborative initiative designed to bolster the municipality's tourism sector. Spearheaded by the Tourism Management Committee, the process involves both public and private entities working together to create a roadmap for sustainable development and enhanced positioning as a destination.

The core principle guiding this effort is that San José's tourism future cannot be built in isolation. The municipality boasts significant assets, including UNESCO-recognized heritage, the unique Chiquitano culture, natural landscapes, local cuisine, the "Saborearte Chiquitos" tourist route, and a tourism service sector that requires further integration and strengthening. The current challenge lies in unifying these elements to cultivate an organized, competitive, and sustainable tourism destination.

To foster this collective vision, workshops are scheduled for August 27, 2026, at the Municipal Library. These sessions, led by Municipal Mayor Diego Caballero, will convene representatives from key sectors such as hospitality, gastronomy, crafts, transportation, and tour guiding. A second day will engage stakeholders involved in tourism events, cultural heritage, creative industries, education, and commerce.

Preceding these workshops, a perception survey targeting residents, visitors, and tourism-linked sectors will gather crucial data. This information will inform the working groups, providing insights into prevailing issues, opportunities, priorities, and needs within the local tourism landscape, as well as the commitments stakeholders are willing to make. The process aims to move from diagnosis to action by defining priorities and responsibilities, ensuring each sector contributes its unique knowledge to shape a shared vision for San José's tourism future.