SCENT-SATIONAL! Jamaican model Dru Campbell in new Loewe fragrance campaign

Jamaica is once again making its mark on the global fashion scene, this time through the stunning work of model Dru Campbell in the latest Loewe fragrance campaign. SAINT International's star Dru Campbell is gracing the visuals for Loewe's 'Perfumes Landscape Collection,' a testament to her burgeoning international career. This latest collaboration follows her appearances in campaigns for luxury houses Dior and Alexander McQueen, cementing her status as a sought-after talent.

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it feels amazing having my first fragrance campaign as an international model, and it will be good for my career moving forward. I hope it will not be my last.

Campbell, who hails from the Belmont District in Clarendon, is featured prominently in the campaign, shot in the diverse terrains of the Canary Islands. The visuals aim to connect the botanical origins of Loewe's perfumes with the Spanish landscape, a concept Campbell embraced during the shoot. She described the experience as 'super-fun,' highlighting the collaborative spirit with photographer Peter Jordanov and videographer Marc Dimitrov.

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It was a super-fun shoot with Marc and Peter. Getting into character to portray the vision they had made for an exciting day.

This high-profile campaign is more than just a modeling gig; it's a significant milestone for Campbell and a reflection of her dedication. Deiwght Peters, CEO of SAINT International, lauded Campbell's 'exceptionally driven' nature and her solid reputation built on 'disposition, charm, and strong looks.' Ranked among the top 50 models globally by models.com, Campbell's journey from the Prada runway just two years ago to starring in major global campaigns showcases the power of talent and hard work. For Jamaica, Campbell's success is a source of national pride, demonstrating that our island produces world-class talent capable of shining on the most prestigious international stages.

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I’ve walked for the Loewe fashion house four times now at Paris Fashion Week. It’s one of my favourite shows to do during the show seasons. Ashley Brokaw and her casting team have always been supportive and I am grateful for that.