Sejong Center Launches Central Region Integrated Audition to Foster SMEs into Innovative Global Brands

An integrated audition for innovative small and medium-sized enterprises (SMEs) in South Korea's central region is set to launch on June 23, aiming to transform promising local businesses into key innovative companies and global brands. Organized by the Ministry of SMEs and Startups and the Small and Medium Business Corporation, and operated by the Sejong Creative Economy Innovation Center, the '2026 Innovative SME Integrated Audition (Central Region)' will run until June 26 in Cheonan, South Chungcheong Province.

This initiative moves beyond simply selecting outstanding companies. Its ultimate goal is to nurture SMEs with viable business models into regional economic drivers and globally competitive brands. The integration of previous support systems, such as the 'Local Creator' and 'Strong SME' programs, into the new 'SME Leap Support Project' underscores a heightened focus on scaling up these businesses.

The four-day audition features two tailored tracks designed to maximize SME capabilities and market growth. From June 23 to 24, the 'Local Business Development Project 1st Audition' will showcase 68 companies leveraging unique regional resources for innovative business models, with selected firms receiving up to 40 million won in project funding. Subsequently, from June 25 to 26, the 'Strong SME Growth Support Project 1st Audition' will feature 62 companies demonstrating originality and market scalability, with top selections receiving up to 60 million won in project funding.

Beyond financial support, the event emphasizes strengthening SME self-sufficiency and building a practical funding ecosystem. A '1:1 Investment Consultation' session will bring together investment-linked support (LIPS) investors, alongside a product exhibition, offering direct opportunities for investment attraction and market expansion. A representative from the Sejong Creative Economy Innovation Center stated, "This integrated audition will serve as a powerful stepping stone for local SMEs to grow beyond mere survival businesses into companies with brand competitiveness in the market." The center aims to solidify effective support systems to foster a robust startup ecosystem in the central region.