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Sells Photo for 39 Million Kroner – Won't Say Who Profits
🇳🇴 Norway /Culture & Society

Sells Photo for 39 Million Kroner – Won't Say Who Profits

From Aftenposten · () Norwegian

Translated from Norwegian, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • The Norwegian Football Federation (NFF) is selling 250 prints of a team photo by artist David Yarrow for nearly 39 million kroner.
  • The NFF has not disclosed how the revenue will be distributed among the parties involved.
  • A portion of any potential profit is designated for the Children's Cancer Association, though the exact amount remains unclear.

The Norwegian Football Federation (NFF) is generating significant revenue through the sale of a team photograph titled "Vikingbildet" by renowned artist David Yarrow. A total of 250 prints are being sold, with prices ranging from 100,000 to 375,000 kroner depending on the size, potentially bringing in nearly 39 million kroner.

David Yarrow is a world-renowned art photographer and holds the sales rights to the unique team photo, while the NFF holds the rights for editorial use of the picture.

— Runar Pahr AndresenNFF Commercial Director explaining the rights distribution for the photograph.

However, the NFF has been reluctant to provide details about the financial arrangements, specifically concerning who benefits from the sales. Commercial Director Runar Pahr Andresen stated that David Yarrow holds the sales rights for the unique team photo, while the NFF retains rights for editorial use. Andresen declined to specify the exact distribution of the revenue among the federation, the photographer, the gallery, and the Children's Cancer Association.

Despite the lack of transparency, the NFF confirmed that a portion of any potential surplus will be directed to the Children's Cancer Association, with whom the men's national team has collaborated for several years. Trine Nicolaysen, Secretary General of the Children's Cancer Association, expressed gratitude for the NFF's support, noting that any financial contribution will aid children with cancer and vital research.

We do not go into details of financial agreements with various parties. What we can say is that part of any potential surplus will go to the Children's Cancer Association, with whom the men's national team has had a collaboration for several years.

— Runar Pahr AndresenNFF Commercial Director on the financial distribution, confirming a portion goes to the Children's Cancer Association.

Interestingly, the Children's Cancer Association was reportedly unaware of this specific fundraising initiative until contacted by VG on Tuesday morning. While appreciative of the potential support, the association awaits further details on the exact share of the proceeds they will receive. The NFF initiated contact with David Yarrow to create an iconic image of the men's national team, marking 28 years since their last World Cup appearance.

The Children's Cancer Association became aware of this fantastic initiative today and is very grateful. Regardless of the amount, the money will make a difference for children and young people with cancer and contribute to vital research so that more children survive childhood cancer.

— Trine NicolaysenSecretary General of the Children's Cancer Association expressing gratitude for the initiative.
DistantNews Editorial

Originally published by Aftenposten in Norwegian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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