Semovi launches road safety campaign prioritizing pedestrians

Mexico City's Secretariat of Mobility (Semovi) has initiated the 'Viva de Empatía y Seguridad Vial' campaign, aiming to cultivate a stronger road safety culture and educate the public on the established Hierarchy of Mobility. This citizen-led, informative initiative seeks to foster respect and shared responsibility among all road users.

Through coordinated efforts with local authorities, civil organizations, and activists, Semovi is conducting territorial outreach activities. These events are designed to raise awareness about the importance of prioritizing the most vulnerable road users. The campaign clearly states that pedestrians hold the highest priority, followed by cyclists, and then public transport users, promoting a coexistence based on empathy and mutual respect.

Informational sessions will also cover the rights of pedestrians and cyclists, alongside provisions from the Mexico City Traffic Regulations. The goal is to build safer streets for everyone. The Magdalena Contreras borough recently joined the initiative, with organizations like Guardianes de la Movilidad participating in public awareness efforts. The campaign plans to extend its reach to Tlalpan, Azcapotzalco, and other areas within Magdalena Contreras, aiming for city-wide implementation. Special interventions are planned for school zones to enhance the safety and accessibility for children and their families.

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The campaign emphasizes that pedestrians have the maximum priority on public roads, followed by cyclists and then users of public transport, to promote road coexistence based on respect, empathy, and co-responsibility.