Señorial launches Nachos Señorial, a local alternative for Guatemalan snack market

Señorial is introducing Nachos Señorial, a new line of tortilla chips designed specifically for the Guatemalan consumer. This local offering aims to provide a combination of flavor, quality, and affordability, challenging the dominance of international brands in the traditional tortilla chip category.

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We seek to differentiate ourselves through local flavor, cultural proximity, and 'chapín' pride, making Nachos Señorial the perfect complement that represents Guatemala at the table and in daily life.

The Nachos Señorial range features two distinct flavors: Queso, described as intense and creamy, and Jalapeño, offering a balanced and pleasant spiciness. The product is being made available across Guatemala in supermarkets and over 20,000 neighborhood stores. Consumers can choose between a 20-gram pack for individual consumption or a larger 150-gram pack suitable for sharing.

David Mejicanos, regional manager for Señorial, explained the brand's strategy. "We seek to differentiate ourselves through local flavor, cultural proximity, and 'chapín' pride, making Nachos Señorial the perfect complement that represents Guatemala at the table and in daily life," he stated. "We were inspired by the consumer's daily life: a snack, a family gathering, or watching a soccer match. We wanted to offer that missing snack on the table."

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We were inspired by the consumer's daily life: a snack, a family gathering, or watching a soccer match. We wanted to offer that missing snack on the table.

To celebrate the launch, Señorial is running "La Promo que Faltaba de Señorial" (The Missing Promo from Señorial), which continues until June 29, 2026. This promotion rewards consumers for choosing national products. Participants can find a code inside the packaging and send it via WhatsApp to a designated number for automatic entry into weekly sweepstakes. The prizes include 43-inch televisions. Mejicanos added, "More than a launch, we want to be part of the moments that truly matter for Guatemalan families, and what better than this season around football, surrounded by friends, sharing Nachos Señorial and a common emotion."

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More than a launch, we want to be part of the moments that truly matter for Guatemalan families, and what better than this season around football, surrounded by friends, sharing Nachos Señorial and a common emotion.