Seoul City Launches Branded Rice Crackers 'Rice Chip'

Seoul City is expanding its branded snack line with the introduction of 'Rice Chip,' a new rice cracker product. This launch follows the successful release of 'Seoul Ramen' in February and 'Seoul Bread' in April, as part of the city's initiative to offer branded snacks. The 'Rice Chip' is a collaboration with the healthy snack brand Pungsimdang and comes in two flavors: stir-fried vegetable rice and seaweed. The city highlighted that the crackers are made with domestic new rice, vegetables, sesame oil, and sun-dried salt. They are baked, not fried, to achieve a crispy texture. Designed to cater to the 'healthy pleasure' trend, each 42-44 kcal serving (two crackers) contains less than 1g of sugar and under 120mg of sodium. The stir-fried vegetable rice flavor is inspired by볶음밥 (bokkeumbap, fried rice), with packaging featuring traditional Korean imagery like Gwanghwamun and pine trees. The seaweed flavor aims to replicate the taste of wrapping rice in seaweed, with packaging depicting the Han River at night.

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Made with domestic new rice and vegetables, sesame oil, and sun-dried salt. Achieved a crispy texture by baking, not frying.