Serbia's ruling party's campaign banners cost over 20,000 euros monthly
Translated from Serbian, summarized and contextualized by DistantNews.
At a glance
- A scandal involving birds trapped behind a "Serbia is Winning" banner on the Palata Albanija building has revealed the campaign is run by the Serbian Progressive Party (SNS).
- The campaign's banners on the BIP buildings alone cost over 20,000 euros per month.
- The article questions the total cost of the SNS campaign, which aims to promote the party and its leader.
A controversy surrounding birds found trapped behind a "Serbia is Winning" banner atop the Palata Albanija building has exposed the Serbian Progressive Party (SNS) as the entity behind the nationwide campaign. The incident has drawn attention to the significant expenses associated with the SNS's promotional efforts.
Reports indicate that the banners displayed on the buildings of the former BIP company alone incur a monthly cost exceeding 20,000 euros. This figure raises questions about the overall budget allocated by the SNS for its "Serbia is Winning" campaign, which features prominent imagery of the party and its leader across the country.
The campaign's extensive use of banners and other promotional materials across Serbia has become a frequent topic of discussion, particularly given the substantial financial investment involved. The article implies that the SNS is heavily investing in this campaign to bolster its public image and support.
While the exact total cost of the "Serbia is Winning" campaign remains undisclosed, the reported expenses for just a few banner placements suggest a considerable expenditure. The SNS has consistently utilized large-scale advertising and public relations efforts to maintain its political standing.
Originally published by N1 Serbia in Serbian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.