Seven Years After Foreign Takeover, Perutnina Becomes a European Success Story

Seven years after its acquisition, Perutnina Ptuj is embarking on a new phase of development, aiming to significantly increase its revenue. The company, along with its Spanish subsidiary Uvesa, generated approximately 900 million euros last year. The new target is ambitious: to surpass 1.5 billion euros in revenue by 2030.

This outlook was shared by Enver Šišić, the long-serving general director who is transitioning to a strategic development role within the parent MHP group after eight years. Luka Komazec will take over the leadership of Perutnina Ptuj. Under Šišić's tenure, the company more than doubled its production and sales, tripled its business results, and invested around 240 million euros in development. The group also acquired the Spanish producer Uvesa and is in the final stages of acquiring a company in Greece, which, if successful, would push the group's revenue over one billion euros and its workforce to over 10,000 employees.

Šišić emphasizes that international growth is vital for the food industry's future. He believes that companies confined to small national markets struggle to generate sufficient capital for development and large investments. Therefore, he sees integration and expansion into foreign markets as essential for long-term success.

Slovenia remains a key focus for development plans. Perutnina Ptuj continues a significant renovation of its Ptuj production facility, an investment of approximately 120 million euros, aimed at enhancing efficiency and competitiveness. In a comprehensive interview, Šišić also discusses his move to a strategic function, the acquisitions in Spain and Greece, the future of the Slovenian food industry, tax policies, and broader economic challenges.