Shein Aims to Raise Billions in Hong Kong IPO

Online fashion retailer Shein is moving closer to its long-anticipated initial public offering (IPO) on the Hong Kong Stock Exchange, with plans to raise a significant sum of up to HK$13.86 billion (approximately €1.5 billion).

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Shein is coming closer to its long-awaited IPO in Hong Kong.

The ultra-fast-fashion company intends to offer nearly 280 million shares, with a price range set between HK$47.60 and HK$49.50 per share. Shein, founded in China but now headquartered in Singapore, is scheduled to announce the final share price on August 31, with its stock market debut slated for September 1.

Based on its projections, Shein could achieve a market capitalization of HK$210.2 billion (around €22.9 billion) following its IPO. This valuation is considerably lower than the nearly $100 billion (approximately €85.6 billion) valuation reported from private funding rounds in 2022.

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The ultra-fast-fashion seller plans to offer nearly 280 million shares between 47.60 and 49.50 Hong Kong dollars per share, potentially raising up to 13.86 billion Hong Kong dollars.

Asian shopping platforms like Shein, Temu, and AliExpress have gained substantial traction globally, including in Germany. However, they face mounting criticism from politicians, trade representatives, and consumer advocates regarding questionable product quality, inadequate controls, and unfair competitive practices. Shein ships its goods directly from manufacturers, often via air freight, enabling extremely low prices. The company's business has recently been affected by new customs regulations in the United States and Europe, as well as the ongoing crisis in the Middle East. In the first three months of this year, Shein reported a loss of $99 million, according to a stock prospectus released in late July. As of 2025, the company estimated it had 273 million active customers in approximately 160 countries. Shein plans to use the capital raised from its IPO to enhance its technological infrastructure and increase investment in global marketing efforts.

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Politicians, trade representatives, and consumer advocates criticize questionable product quality, lack of controls, and unfair competitive conditions.