Sierra Designs to debut in China with ISPO Shanghai participation

Outdoor brand Sierra Designs, operated by Highlight Brands, announced its participation in '2026 ISPO Shanghai,' set to take place in China from July 3rd to 5th. This marks the brand's inaugural official participation in an overseas exhibition. Ahead of its full-scale entry into the Chinese market in the latter half of this year, Sierra Designs aims to strengthen its global standing by engaging with local buyers and distribution partners at Asia's largest sports and outdoor exhibition. The brand will debut the upgraded fall-winter version of its signature 'Half Dome Lightweight Goose Down Jacket.' This jacket features 1000 fill power down, the highest grade available, combined with Dry Down technology for moisture resistance and a titanium lining that reflects radiant heat, maximizing warmth and minimizing weight. Sierra Designs will also showcase the 'Muir Hike,' its first-ever hiking shoe. Designed for long-distance trails, this product emphasizes grip and support and is slated to become a core category for the brand. Additionally, the 'Flex Capacitor Plus Backpack,' known for its enhanced practicality with expandable vertical and horizontal capabilities, will be on display. A representative from Sierra Designs stated, "Through this exhibition, we will prove the technological prowess of our core down products and the expansion potential of new categories like hiking shoes to the global market." ISPO Shanghai is the Asia-Pacific flagship event for the global sports and outdoor exhibition brand ISPO. Last year, it attracted over 31,000 visitors and 634 brands from more than 30 countries, serving as a key business platform for global brands, buyers, and distributors.