DistantNews
Support us
Sign the Chart, but Stay in the Collections. 'That Surprised Me,' Says Gallery Head
๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic /Culture & Society

Sign the Chart, but Stay in the Collections. 'That Surprised Me,' Says Gallery Head

From iDNES · () Czech

Translated from Czech, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Context piece
  • The article explains the advertising options for iDNES.cz and its partner sites, offering a choice between a paid ad-free experience or a free, ad-supported one.
  • Users can opt for personalized ads based on their browsing habits or choose a non-personalized ad experience.
  • The platform outlines the data processing involved in ad targeting and content personalization, with options to manage consent and preferences.

iDNES.cz presents users with a clear choice regarding their online experience: a premium, ad-free subscription or a free service supported by targeted advertising. The platform emphasizes that users can "continue to read iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz" without interruptions for 199 CZK per month, which also includes access to digital newspapers and magazines.

Alternatively, users can opt for the free service by agreeing to personalized advertising. This involves the use of cookies and other online identifiers to tailor ads to their interests, based on their browsing activity. MAFRA, a.s., and its 125 advertising partners will use this data for targeted advertising. Users can revoke this consent at any time, though doing so will prompt them to switch to the ad-free premium service.

The platform details the various ways user data is processed, including profiling for personalized content and advertising, measuring ad and content performance, and understanding audience behavior through statistics. While users can manage their consent for personalized ads, certain data processing activities, such as those based on legitimate interest, can be objected to through detailed settings.

For users who choose the free, ad-supported option, consent for targeted advertising is comprehensive. However, due to technical reasons with advertising providers, users must explicitly opt out of specific data processing activities, such as content personalization and site operation, if they do not wish for their data to be used for these purposes by MAFRA and its partners.

DistantNews Editorial

Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.