"Sinaloa: The World Cup Fiesta" Launched to Promote State's Attractions and Boost Tourism

Sinaloa is launching "Sinaloa: The World Cup Fiesta," a strategic initiative to capitalize on the 2026 World Cup and enhance tourism in the state. The program aims to showcase Sinaloa's rich cultural heritage, diverse cuisine, and natural beauty to both domestic and international travelers attending the tournament. The initiative seeks to create a World Cup atmosphere throughout Sinaloa, using the global sporting event as a platform to highlight the state's unique identity.

Governor Yeraldine Bonilla Valverde emphasized that tourism is a vital sector for Sinaloa's economy, generating employment and supporting thousands of families. She views the World Cup as a significant opportunity to expand the state's reach and attract more visitors. "We are convinced of strengthening Sinaloa as one of Mexico's great destinations, promoting responsible tourism with activities like this scheme we are presenting today. We want Mexico to triumph on the field and use it for Sinaloa to gain presence as a world-class destination, showing all that we can offer," Bonilla Valverde stated.

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We are convinced of strengthening Sinaloa as one of Mexico's great destinations, promoting responsible tourism with activities like this scheme we are presenting today. We want Mexico to triumph on the field and use it for Sinaloa to gain presence as a world-class destination, showing all that we can offer.

The Secretary of Tourism, Mireya Sosa Osuna, detailed the program's comprehensive approach. "It is an integral strategy to take advantage of this historic sporting moment and position Sinaloa as an attractive destination for those who will visit the World Cup host cities such as Monterrey, Guadalajara, and Mexico City. This will strengthen the activity for the benefit not only of the state's image but also the economy of tourism companies and the people of Sinaloa who depend on tourism," she explained. Sosa Osuna also highlighted Sinaloa's excellent air and land connectivity, which would allow foreign visitors to reach the state easily from the host cities.

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It is an integral strategy to take advantage of this historic sporting moment and position Sinaloa as an attractive destination for those who will visit the World Cup host cities such as Monterrey, Guadalajara, and Mexico City. This will strengthen the activity for the benefit not only of the state's image but also the economy of tourism companies and the people of Sinaloa who depend on tourism.