Singapore launches S$48 million scheme to boost digital content and AI adoption in media

Singapore has launched a new S$48 million (US$37.3 million) program to bolster its media industry's capabilities in digital content creation and artificial intelligence adoption. The Infocomm Media Development Authority (IMDA) announced the four-year Digital Content and Capability Development (DCCD) programme on Thursday.

“

This includes supporting Singapore stories that can resonate with youth, adults and seniors through relevant formats and narratives.

This initiative responds to a significant shift in local audience behavior, with over 87% of Singaporeans aged 15 and above accessing major social media platforms weekly. The DCCD programme focuses on two key areas: supporting the creation and distribution of digital content that resonates with local audiences across various platforms, and fostering innovation in digital storytelling, emerging formats, and AI-driven production. IMDA aims to help media professionals create content that reflects Singaporean stories for diverse age groups.

“

It will also foster experimentation with and adoption of AI-assisted workflows for content development, production and localisation.

The program will also encourage experimentation with and adoption of AI-assisted workflows to streamline content development, production, and localization. This will allow media professionals to dedicate more time to creative aspects like storytelling and business development. Media companies can join the DCCD programme through an accreditation process, with the first call for proposals opening on June 18.

“

This will enable media professionals to focus more time on the creative aspects such as creative direction, storytelling and narrative crafting, as well as business development and pitching.