Singer Loi cancels European tour due to low ticket sales
Translated from German, summarized and contextualized by DistantNews.
At a glance
- German singer Loi has canceled her upcoming European tour due to insufficient ticket sales.
- The 24-year-old artist cited the financial risk of proceeding with the tour as the reason for the cancellation.
- This situation highlights the challenges many emerging artists face in selling enough tickets to make live tours financially viable.
Leonie Greiner, known by her stage name Loi, has canceled her planned European tour, which was set to visit eleven cities across Germany, Austria, Switzerland, and Luxembourg this fall. The 24-year-old artist, who released her debut album "Left in Your Love" last year, announced the decision in an April Instagram video.
I can't do it.
"I can't do it," she whispered in the video, posted with the caption "Attention important." The reason for the cancellation is a lack of ticket sales, which has created too great a financial risk to proceed with the tour, despite it being six months away from its planned start.
I have not sold enough tickets.
Fans and fellow artists, including Nico Santos, expressed support in the comments section, with many posting crying emojis and red hearts. The cancellation underscores the significant financial hurdles emerging artists face in making live performances profitable. For Loi, who achieved early recognition after reaching the finals of "The Voice Kids" in 2017 at age 14, the tour was a dream that now remains unfulfilled.
The financial risk is too great.
Originally published by Die Zeit in German. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.