Singer M. Nasir sues Grab for RM5 million over unauthorized coffee endorsements

Singer Datuk M. Nasir has filed a lawsuit against ride-hailing company MyTeksi Sdn. Bhd., known as Grab, for unauthorized use of his name to promote coffee products on GrabMart and GrabFood.

The suit, filed on April 27, claims Grab used M. Nasir's name and likeness in advertisements on Instagram, specifically with the phrase "Kopi-kopi kegemaran M Nasir" (M. Nasir's favorite coffees). This implied endorsement, according to the lawsuit, caused confusion and harmed the singer's reputation.

Grab Malaysia's Head of Marketing, Ko Li Ping, reportedly confirmed the advertisement referred to the iconic M. Nasir, further solidifying the plaintiffs' claim that the use of the name was intentional and not coincidental. The lawsuit argues that Grab's actions constitute misrepresentation and infringed upon Luncai Emas Sdn. Bhd.'s exclusive rights to control the commercial use of the "M. Nasir" brand.

M. Nasir, also known as Mohd. Nasir Mohamed, and his company Luncai Emas are seeking damages for the alleged damage to his name and brand reputation. The case is scheduled for e-review management on June 29.