Singer Sung Si-kyung explores wine launch, targeting convenience stores

South Korean singer Sung Si-kyung is venturing into the wine business, with plans to launch his own affordable wine brand. He recently traveled to Germany, documenting his journey on his YouTube channel 'Sung Si-kyung's Eat Well'.

In a video titled 'Sung Si-kyung's Eat Well | Searching for German Delicacies and Wine!', Sung revealed his ambition to create a wine that is both high-quality and budget-friendly. He expressed a desire to make his wine accessible to consumers through distribution in convenience stores, a common retail channel in South Korea.

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We will capture cost-effectiveness so that it can be distributed in convenience stores.

Sung mentioned a past experience where he introduced a white wine through product placement (PPL) and is now focused on the "cost-effectiveness" aspect for his upcoming venture. His trip to Germany is part of his research to find the right wines that meet his criteria for taste and price.

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I introduced a white wine through PPL in the past, and I'm focusing on taste and...