SIS drives creativity with UrbanStreetFashion Fiesta

The UrbanStreetFashion Fiesta is positioning itself as a launchpad for young creative talent in Akoka, Lagos. Now in its third edition, the event offers fashion brands, models, artistes and other creatives a place to show their work, meet new audiences and pursue collaborations.

Senami Ezekiel, creative director of SenamImage Signatures, created the annual fiesta to increase brand visibility, promote corporate social responsibility and encourage partnerships across fashion, entertainment and the wider creative sector. The 2026 edition received support from Passion Fort Limited, Q4 International, SenamImage Signatures and SDelbira Company. Zuch Collections, Project Kici and TI Model Agency joined as partners, while Prime Time Africa and Temmyteemedia provided media support.

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Compared with previous editions, this year’s fiesta provided a better-organised and more suitable trade fair space, giving exhibitors improved options to display their products, engage attendees and promote their brands. This created a more professional environment for the fashion presentations.

Participating brands included Hypno Clothing, Dr Suit Lagos, Jeks Clothing and Layet Signatures. Ezekiel said the event’s trade fair and exhibition represented a significant improvement over previous editions. “Compared with previous editions, this year’s fiesta provided a better-organised and more suitable trade fair space, giving exhibitors improved options to display their products, engage attendees and promote their brands. This created a more professional environment for the fashion presentations,” she said.

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We see it as a place where we can recognise emerging talent in our environment and community and onboard new talent to other global media.

Project manager Ayobami Adelawal said SenamImage Signatures designed the initiative to give young people in the community access to opportunities they might otherwise miss. “We see it as a place where we can recognise emerging talent in our environment and community and onboard new talent to other global media,” she said.

The platform currently works with 13 emerging artistes, Adelawal said, including one who was preparing to sign with YBNL. It has also supported models and fashion brands. Some models are undergraduates seeking affordable opportunities in an industry where agencies can be expensive and, she said, some participants may face manipulation. The fiesta also helps small and medium-sized businesses connect with local communities and potential customers. Organisers said they want to build stronger partnerships with more fashion and creative-sector stakeholders.

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Some of our models are undergraduate students who started this career but do not have a platform for it. They want a platform where they do not really have to pay through their nose, because a lot of these agencies are expensive and some of them even get manipulated.