Smart home device brand DREO launches summer products in Turkey on its 1st anniversary

DREO, a rapidly growing smart home device brand known in North America and Europe, has marked its first year in the Turkish market with an exciting launch event in Istanbul. The brand, officially distributed by Mieko Türkiye since May 2025, introduced its latest summer-focused product line to media, content creators, and industry professionals. This event signifies DREO's commitment to the Turkish market and its ambition to further penetrate homes with user-centric smart home technology.

The highlight of the launch was DREO's new generation of cooling solutions, specifically designed to combat rising temperatures and extended summer seasons in Turkey. The brand's evaporative cooler fan series stands out, integrating powerful airflow with fine water mist technology. This innovative approach aims to provide a more refreshing and comfortable experience during hot weather, moving beyond traditional cooling methods. The emphasis on smart technology, quiet operation, and a minimalist design aesthetic aligns with modern consumer preferences.

Usher Liu, DREO's European Sales Director, elaborated on the design philosophy behind the new series. He stressed the importance of creating a product that enhances daily comfort without disrupting users' routines. The advanced airflow system ensures balanced cooling across a wide area, while the fine mist technology adds a refreshing quality to the air. Liu also highlighted the integration of smart features, including mobile app control, voice assistant compatibility, and customizable timers, making the products seamlessly fit into smart home ecosystems. This focus on practical, intelligent, and modern solutions positions DREO as a key player in the Turkish market, especially for consumers facing increasingly frequent heatwaves.

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When developing our evaporative cooler fan series, our most important criterion was to create a product that enhances daily comfort without disrupting the user's daily flow. The advanced airflow system we developed provides balanced and powerful distribution over a wide area. The fine water mist technology adds a sense of freshness to the environment while helping users have a more comfortable experience during the summer months. Quiet operation has been among our design priorities from the beginning. Thanks to its low noise level, the product can easily accompany sleep, work, and rest moments. It easily integrates into the smart home ecosystem with mobile app control, voice assistant compatibility, and customizable timing features. Moreover, we bring all these features together with a compact and minimal design language compatible with contemporary interiors. We position this series as a practical, smart, and modern cooling alternative, especially for consumers living in regions where heatwaves are becoming increasingly frequent.