Smell from the washing machine? Replace expensive cleaners with a cheap trick

This article serves as a notice regarding advertising and content display preferences for users of the iDNES.cz website and its associated publications, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

Users are presented with two primary options for accessing content. The first is a free service that includes targeted advertising, tailored to individual user interests based on their browsing habits and online activity. The second option is a premium subscription, priced at 199 Czech Koruna per month, which offers unlimited access to all content across the iDNES group websites without any advertisements.

The notice elaborates on the mechanism of targeted advertising, explaining that it relies on the collection and analysis of user data, including cookies and other online identifiers. This profiling is conducted by MAFRA, a.s., the publishing company, and its 125 advertising partners. Users are informed that they can withdraw their consent for targeted advertising at any time, which would then prompt them to switch to the premium ad-free service.

Furthermore, the article outlines the various purposes for which data is processed, such as selecting advertisements, personalizing content, measuring ad and content performance, understanding audience statistics, developing services, and ensuring the technical operation of the websites. It also mentions the use of legitimate interest as a basis for processing certain data, allowing users to object to such processing and adjust their privacy settings.

For users opting for the free, ad-supported service, the notice specifies that consent for targeted advertising implies agreement to all listed purposes. It also notes technical limitations from advertising providers that necessitate users explicitly disagreeing with certain data processing activities if they wish to avoid them, even if those activities are primarily for the company's own use.