Social media overtakes traditional news sources globally, Reuters report finds

Social media and video platforms have overtaken traditional media as the world's main source of news, according to the 2026 Digital News Report from the Reuters Institute. The study, presented Tuesday, also notes a growing preference for chatbots and video formats.

Lead author Jim Egan advises conventional media outlets to adapt to these evolving audience habits, particularly among younger demographics, to secure their future. He emphasizes that this shift is a structural change, not a temporary trend, and media organizations must adjust their distribution strategies. Egan suggests learning from online creators who have developed effective storytelling and engagement methods, rather than viewing them as adversaries.

"We shouldn't see them as enemies to fight, but as people to learn from," Egan stated. He pointed to figures like the 100-year-old naturalist David Attenborough as examples of influential individuals whose style could be incorporated by media outlets.

The report also warns against over-reliance on advertising, recommending diversification of income through digital subscriptions and additional products like newsletters, events, and specialized formats. For public service media, maintaining a broad and representative audience is crucial for their legitimacy and funding, as a loss of connection weakens their social standing and influence.

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We shouldn't see them as enemies to fight, but as people to learn from.