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🇲🇦 Morocco /Culture & Society

Social Media Use in Morocco Reaches 86% in 2026

From Télégraphe · () Arabic

Translated from Arabic and summarized by DistantNews. Read the original for the full story.

At a glance

News Documents & data Context piece
  • The share of Moroccans using social media reached 86% in 2026, up five percentage points from 2025, according to Sunergia’s seventh Social Media Barometer.
  • WhatsApp remained Morocco’s most-used platform at 83%, followed by Facebook at 64% and YouTube at 48%.
  • The platforms increasingly serve as spaces for news discovery, content consumption, brand interaction, product searches, purchasing decisions and e-commerce.

Social media use in Morocco rebounded strongly in 2026, reaching 86% of the population, according to the seventh edition of the Social Media Barometer from Sunergia. The figure represents a five-point increase from 2025 and returns digital participation to the high levels recorded after the pandemic.

The rate stood at 80% in 2024 and 81% in 2025. The latest increase reflects more than a rise in the number of users. Social platforms have taken on broader roles in daily life, moving beyond communication and entertainment.

They have become major spaces for discovering news, following content, interacting with brands, searching for products and shaping purchasing decisions, marketing and e-commerce. WhatsApp continued to dominate, with 83% usage, well ahead of Facebook at 64%.

YouTube rose to third place with 48%, according to the barometer. The supplied report ends while describing its lead over the next platform.

About this summary

Originally published by Télégraphe in Arabic. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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