Sodomall and Glowupiz Join Forces to Build New Online-Offline Commerce Model

Sodomall, an offline group buying platform, has entered into a strategic business agreement with Glowupiz, a platform specializing in creator businesses. This partnership is designed to foster the growth of the creator commerce market by synergizing their respective strengths in online and offline sales.

Since launching its first offline store in Shin-Daebangsamgeori, Seoul, in July 2024, Sodomall has rapidly expanded, securing contracts for approximately 500 branches nationwide. Meanwhile, Glowupiz has been broadening its reach in the content-based commerce sector by collaborating with a diverse range of creators, including Swings, Fitbless, Kkangs_stylist, and Kiwoo_쌤.

The core objective of this MOU is to establish a novel commerce model that bridges online and offline experiences. By combining Sodomall's extensive offline distribution network with Glowupiz's intellectual property and content capabilities, the partnership seeks to create new avenues for sales and consumer engagement.

Both companies intend to deepen their collaboration across various fields, including the development of joint group-buying products, co-branded initiatives, and integrated content marketing strategies. A key focus will be enabling consumers to not only discover products introduced by creators online but also to experience and purchase them directly at Sodomall's offline stores across the country, thereby offering a unique and comprehensive consumption experience.