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Son Heung-min’s NOS7 clothing brand to close at the end of 2026 as he focuses on football

From Hankyoreh · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

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  • Son Heung-min’s fashion brand NOS7 announced that it will close on December 31, 2026, four years after its launch.
  • The brand said the decision reflects Son’s wish to focus fully on football during the rest of his playing career.
  • NOS7, whose name combines a reversed form of Son’s surname with his shirt number, gained attention after Son wore its shirt while returning to South Korea with the Premier League Golden Boot.

Son Heung-min’s clothing brand NOS7 will disappear at the end of next year, bringing a four-year business journey to a close. The brand announced on Instagram that it would end operations on December 31, 2026.

The announcement said the decision reflected Son’s desire to give football his full attention for the remaining years of his playing career and bring greater happiness to his fans. NOS7 also apologized to customers who would be disappointed and asked them for their understanding.

Unfortunately, the NOS7 brand will end its journey on December 31, 2026.

· NOS7The brand announced its closing date on Instagram.

Son launched the fashion label in 2022. Its name comes from “NOS,” a reversal of “SON,” and the number 7, his shirt number. The brand drew major attention when Son wore one of its shirts while arriving at Incheon International Airport with the Premier League Golden Boot after winning the scoring title.

Singer and actress IU and actress Bae Suzy later appeared in NOS7 products, helping keep the brand in the public spotlight. NOS7 is holding a final sale through December 31. Son currently plays for LAFC in Major League Soccer.

This decision reflects Son’s sincere wish to devote himself fully to football during the remaining time he has as a player and to bring greater happiness to his fans.

· NOS7The brand explained why it would close.
About this summary

Originally published by Hankyoreh in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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