Soongsil University Academy Boosts Startup Skills with AI and Investment Training

Soongsil University's Campus Town project is hosting the '2026 Soongsil Startup Academy,' an initiative designed to bolster the entrepreneurial skills of aspiring and early-stage founders, as well as students interested in startups. This program is part of the Seoul Campus Town project, aiming to provide practical, real-world training.

The academy runs for 10 sessions from May to September 2026, covering the entire startup lifecycle. Topics include commercializing business ideas, securing investment, validating market fit, utilizing AI for marketing, global market entry strategies, and financial planning. To date, six sessions have been completed, with a cumulative total of 256 participants.

A key feature of the academy is its focus on practical application. Sessions have included 'Business Model Advancement and Pivoting' by Lee Jae-seok of Photogram, 'Startup Investment Ecosystem and Funding Strategies' by Jung Ji-ho of Venture Field, and 'Market Validation (PMF) & MVP Design' by Lee Jong-hoon of DeepThink Partners.

Recent sessions have delved into AI-powered marketing. Jung Myung-hoon, CEO of JSS Inc., led practical exercises on creating marketing content using AI tools like Claude and GPT, focusing on prompt engineering. Hyun Sung-jun, CEO of LoopLab, shared strategies for content discovery and social media expansion, particularly on TikTok, based on his experience with the LikeLocal IM Taxi exit.

Future sessions will cover advanced topics such as distribution channel expansion, B2B sales, global market entry, and financial strategies. The program aims to equip entrepreneurs with the necessary tools and knowledge to navigate the complexities of starting and growing a business, fostering practical growth for participating startups.

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This Startup Academy was designed for practical education that solves the actual problems entrepreneurs face. We expect it to be helpful for the substantial growth of aspiring and early-stage startups by supporting the entire process from idea commercialization and market validation to investment and global expansion.