Soongsil University to Operate Digital Program for Small Businesses

Soongsil University has been chosen as the operating institution for the '2026 Small Business Digital Specialization University' program, a government initiative aimed at boosting the digital competitiveness of small business owners. The Ministry of SMEs and Startups and the Small and Medium Business Corporation selected the university for its expertise and educational infrastructure.

The program will receive 204 million won in funding and run from July to December. Professor Jang Eun-mi of the Baird College will lead the project, supported by Professor Yoo Jae-eun and a dedicated team from Soongsil University's Industry-Academic Cooperation Foundation. The curriculum is designed to equip small business owners with essential digital skills, including the use of generative AI tools, online marketing strategies, e-commerce platform development, digital content creation, and expanding online sales channels.

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Digital transformation is a crucial management competency for the sustainable growth and new market development of small business owners.

Soongsil University plans to offer practical, hands-on training that allows participants to directly apply digital technologies to their own products and services. This includes developing content, formulating online marketing plans, and strategizing sales expansion. Professor Jang emphasized that digital transformation is crucial for the sustainable growth and market access of small businesses.

Professor Yoo highlighted the program's focus on practical application, ensuring that graduates can independently utilize digital tools for promotion and market entry after completing the course. Detailed information on participant recruitment and application procedures will be available on the Soongsil University Small Business Digital Specialization University website, as well as the Soongsobang 24 and Soongsil University Industry-Academic Cooperation Foundation websites.

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We will operate a curriculum focused on practice and results, not just knowledge transfer, so that small business owners can use digital tools to promote their services and enter new markets after completing the training.