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🇰🇷 South Korea /Culture & Society

South Korea Opens Second Traditional Liquor Gallery in Seoul

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Official statement New plan
  • The Ministry of Agriculture, Food and Rural Affairs opened its second Traditional Liquor Gallery in Doota Mall, Seoul, on July 10.
  • The gallery aims to promote Korean traditional liquors and allow consumers to experience their appeal through tasting programs.
  • The ministry plans to expand the reach of traditional liquors to younger generations and foreign tourists by increasing accessibility.

South Korea's Ministry of Agriculture, Food and Rural Affairs launched its second Traditional Liquor Gallery on July 10 at Doota Mall in Seoul's Jung-gu district. Operated in conjunction with the Korea Agro-Fisheries & Food Trade Corporation (aT), the gallery serves as a promotional and experiential space for traditional Korean liquors.

Visitors can sample a variety of traditional spirits and discover the diverse charms of Korean alcohol. The gallery features tasting programs designed to help consumers freely explore different options and select products that match their preferences.

The ministry emphasized its strategy to broaden the appeal of traditional liquors to new consumer groups, including Generation MZ and international tourists. By establishing the gallery in a highly accessible location, the government aims to increase engagement and expand the overall market for these traditional beverages.

We plan to expand the reach of traditional liquors to younger generations and foreign tourists by increasing accessibility.

— Ministry of Agriculture, Food and Rural AffairsExplaining the strategic goals behind opening the new Traditional Liquor Gallery.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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