South Korea’s automakers roll out September discounts, cutting the new Grandeur by up to 4.3 million won

South Korea’s car industry is welcoming September with a fresh round of discounts, including a reduction of up to 4.3 million won on Hyundai’s new Grandeur.

Automakers are using the autumn peak season to offer broad promotions and try to lift sales. Hyundai has ended the Summer Festa campaign it ran through August and replaced it with a new program covering different models and benefits.

The new Grandeur, a flagship sedan launched in May, began receiving promotional discounts for the first time last month. The September campaign expands the industry’s seasonal push to attract buyers with lower prices.