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Spanish bakery sisters bake tradition and joy into their family business
🇦🇷 Argentina /Culture & Society

Spanish bakery sisters bake tradition and joy into their family business

From La Nación · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

In-depth Named sources Context piece
  • Delikatessen, a family bakery in Spain, has gained international recognition for its traditional artisanal methods and innovative products.
  • Founded by sisters Susana and Yolanda in 1999, the bakery now involves the next generation and boasts nearly 300,000 social media followers.
  • The bakery's success is attributed to its dedication to tradition, creativity, and infusing its products with 'love and joy'.

In Santa Perpètua de Mogoda, Catalonia, a family bakery named Delikatessen has captured hearts and a significant online following for its unique blend of tradition and innovation. For over 25 years, sisters Susana López and Yolanda have poured their passion into creating artisanal baked goods, a commitment that has now extended to the next generation and garnered nearly 300,000 followers on social media.

Our motto is to be able to learn to pass it on to others.

— SusanaExplaining the philosophy behind the bakery's operations and commitment to sharing knowledge.

The bakery's journey began in 1999, evolving from a small venture into a beloved family business. Susana emphasizes their motto: "Our motto is to be able to learn to pass it on to others." She added, "The most important thing for us is that people who come feel our affection."

The most important thing for us is that people who come feel our affection.

— YolandaHighlighting the personal touch and warmth the bakery aims to provide its customers.

Delikatessen's workday starts in the pre-dawn hours, with the team beginning preparations between 2 and 3 a.m. to ensure the counter is fully stocked by 7:30 a.m. This dedication to freshness and quality is paramount. While the business once expanded to three locations and employed 18 people, the family decided to consolidate their operations into one establishment after the pandemic, where six people now work.

If we stipulate that everything must be rigid, I don't enjoy it. And if I don't enjoy it, the customer will notice when they eat it.

— SusanaDescribing the bakery's flexible approach to production, emphasizing enjoyment in the creative process.

Susana believes in a dynamic approach to baking, allowing seasonality, ideas, and creativity to influence the daily offerings. "If we stipulate that everything must be rigid, I don't enjoy it. And if I don't enjoy it, the customer will notice when they eat it," she explained. For Susana, the key ingredient is infusing their pastries with "a lot of love and joy," ensuring customers receive not just a product, but an experience.

a lot of love and joy

— SusanaDescribing the essential elements she believes should be infused into their baked goods.
DistantNews Editorial

Originally published by La Nación in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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