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Split Hosts American Travel Agents to Boost Premium Tourism
๐Ÿ‡ญ๐Ÿ‡ท Croatia /Economy & Trade

Split Hosts American Travel Agents to Boost Premium Tourism

From Veฤernji List · (1d ago) Croatian Positive tone

Translated from Croatian, summarized and contextualized by DistantNews.

TLDR

  • Split, Croatia, is hosting around twenty top American travel agents and tour operators specializing in premium tourism from April 22-25.
  • The event, "Amazing Dalmatia Experience," aims to connect these agents with Croatian partners to create business collaborations and promote Dalmatia as a destination for authentic, high-quality experiences.
  • The initiative focuses on attracting higher-spending American tourists, who are a significant and growing market for the region, with the goal of strengthening Croatia's position in the US market.

Split is rolling out the red carpet for a select group of American travel professionals, eager to showcase the best of Dalmatia. From April 22nd to 25th, the city will be buzzing with the "Amazing Dalmatia Experience," an event designed to forge crucial links between leading U.S. agents and Croatian tourism providers. This isn't just about selling tours; it's about positioning Dalmatia as a premier destination for discerning travelers seeking authentic, high-value experiences, from its rich eno-gastronomy and cultural heritage to its opportunities for active and luxury leisure.

Programs are aimed at attracting new guests, primarily those with higher purchasing power, who would not necessarily choose this destination otherwise.

โ€” Jurica GlavinaExecutive Director of HIT Dalmatia DMC, explaining the goal of attracting affluent tourists.

Organized by HIT Dalmatia DMC in collaboration with the U.S.-based Travel Show Marketing Group, the event specifically targets the American market, which is still discovering the allure of Croatia. The goal is clear: to elevate Dalmatia's profile and attract a clientele with greater purchasing power. Unlike a typical trade fair, the "Amazing Dalmatia Experience" blends a study tour through central Dalmatia with meticulously arranged B2B meetings. This immersive approach allows participants to directly experience the destination and solidify business partnerships, fostering a deeper understanding and commitment to promoting Croatia.

American guests are extremely important to us because they come in the pre-season, prefer higher-category accommodation, and consume a wide range of services.

โ€” Ivana Vladoviฤ‡Director of the County Tourist Board, highlighting the value of American tourists to the region.

The emphasis on attracting new, higher-spending guests is particularly significant. As Jurica Glavina, Executive Director of HIT Dalmatia DMC, noted, these are precisely the travelers who might not have otherwise considered Croatia. The event also prioritizes partners new to the Croatian market, opening up vital new sales channels and audiences. The U.S. market is already the sixth-largest foreign market for the Split-Dalmatia County and the largest non-European one, with American visitors known for their longer stays and higher spending. This initiative, coupled with the potential for direct flights, represents a strategic move to solidify Croatia's standing in the competitive American tourism landscape.

This is a significant step forward and an opportunity to long-term strengthen Croatia's position in the American market.

โ€” Leila Kreลกiฤ‡ Juriฤ‡Director of the Croatian National Tourist Board's North America representative office, emphasizing the event's strategic importance.
DistantNews Editorial

Originally published by Veฤernji List in Croatian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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