Sport’s Next Generation Won’t Choose Sides, Says Phygital International CEO

Phygital sport's trajectory depends on cultivating robust local ecosystems and nurturing athletes proficient in both physical and digital arenas, according to Daniel Merkley, CEO of Phygital International. He stressed that for the burgeoning sport to thrive, it must carve out its own identity on the global stage.

In an exclusive interview with The Astana Times, Merkley outlined a vision for phygital sport that moves beyond its nascent stages. He believes that success will be measured by the creation of sustainable, community-based sports environments and the development of athletes who can seamlessly transition between physical exertion and digital strategy.

Merkley's comments come as the sport prepares for events like the Games of the Future 2026. His insights underscore the strategic importance of athlete development and infrastructure investment in solidifying phygital sport's place in the international sporting landscape. The CEO's perspective suggests a deliberate effort is needed to ensure the sport's long-term viability and appeal.

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Phygital sport’s future will depend on building lasting local ecosystems, developing a new generation of athletes skilled in both physical and digital competition, and establishing itself as a distinct international sporting movement.