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🇳🇬 Nigeria /Culture & Society

Sportsville Awards Appoints Media Icons Africa as Marketing Consultants

From ThisDay · () English

Translated from English, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • Sportsville Communication Services Limited has partnered with Media Icons Africa Limited for marketing its annual sports awards.
  • Media Icons Africa will handle marketing for the 7th edition of the Sportsville Special Recognition Award, scheduled for early 2027.
  • Both companies expressed excitement about the collaboration, aiming to enhance the award's financial viability and national/regional prominence.

Sportsville Communication Services Limited, a prominent Nigerian broadcast and production company, has signed a Memorandum of Understanding (MoU) with premium media and sales agency Media Icons Africa Limited. Under this agreement, Media Icons Africa will be responsible for marketing the annual Sportsville Special Recognition Award ceremony.

our quest to expand the scope of the award and also make it financially viable.

— Frank IlaboyaOn the significance of appointing Media Icons Africa for marketing.

The marketing partnership will commence with the 7th edition of the award, slated for the first quarter of 2027. Frank Ilaboya, CEO of Sportsville, stated that the appointment of Media Icons Africa marks a significant step in their ambition to "expand the scope of the award and also make it financially viable." He added that after six years of building the brand's credibility, it is now time to ensure its financial sustainability.

All we have been doing from inception is to make the Sportsville Award brand a credible one that attracts the confidence of both the general public and the awardees in particular.

— Frank IlaboyaOn the history and goals of the Sportsville Award.

Ilaboya expressed delight in teaming up with a leading marketing agency to achieve these goals. "All we have been doing from inception is to make the Sportsville Award brand a credible one that attracts the confidence of both the general public and the awardees in particular," he said. The aim is to solidify the award as the number one in Nigeria and sub-Saharan Africa.

Honestly speaking, we are extremely excited to be part of the annual Sportsville Special Recognition Awards brand. We have followed the award ceremony over the years and the field report we have received shows the award is credible and well respected by the sports community.

— John UpahExpressing excitement about marketing the Sportsville Awards.

John Upah, CEO of Media Icons Africa Limited, shared his enthusiasm for the collaboration. "Honestly speaking, we are extremely excited to be part of the annual Sportsville Special Recognition Awards brand," Upah stated. He noted that his agency has followed the awards and received positive field reports confirming its credibility and respect within the sports community. "So we are ready to hit the market in grand style and make the next edition a huge success," he added.

So we are ready to hit the market in grand style and make the next edition a huge success.

— John UpahOn Media Icons Africa's readiness to market the awards.
DistantNews Editorial

Originally published by ThisDay in English. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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