Spotify to label AI-generated artists to ensure authenticity

Spotify is introducing an "AI Persona" badge to clearly identify artist profiles created entirely by artificial intelligence. This move aims to ensure authenticity for listeners and combat misinformation on the platform. The badge will appear on profiles, search results, and playlists starting in mid-September.

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Spotify will use the AI Persona label to ensure authenticity for listeners.

The initiative addresses user complaints about interacting with virtual artists who present themselves as human. Spotify distinguishes between AI-generated music, which can be identified through "AI Credits," and AI personas, which are entirely virtual identities. The "AI Persona" label applies to profiles where the artistic identity, including name and photorealistic images, is AI-generated.

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The new badge evaluates the public identity of the profile and not the musical composition.

Creators can voluntarily declare AI personas, or Spotify may identify them through direct review, especially for high-profile accounts. These virtual artists will not be automatically included in algorithmic or editorial recommendations, prioritizing organic reach for human artists. This transparency measure complements recent tools like "Verified by Spotify" and "SongDNA." Listeners can report suspicious accounts, and creators can appeal incorrect badge assignments to maintain platform trust.

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While a song produced with artificial intelligence tools can be identified through AI Credits, the AI Persona label will be reserved for profiles whose artistic identity is presented as an AI-generated creation.