Spotify to launch badge identifying AI music

Streaming giant Spotify announced Tuesday it will launch a new "AI Persona" badge in mid-September. This feature will clearly identify content producers that are AI-generated, distinguishing them from real people.

The decision comes in response to user feedback. Spotify stated, "Listeners have been clear in telling us that they don't like seeing an artist profile that seems human, only to find out that the persona is AI-generated." This initiative represents the company's latest effort to enhance transparency regarding the creation of music on its platform.

Concerns about AI-generated content overwhelming streaming catalogs have been growing across the music industry. In April, Spotify introduced its "Verified by Spotify" badge to signal profiles that have undergone review and meet authenticity standards. The company will now apply badges to relevant profiles alongside those where artists self-disclose as AI Personas.

Spotify also clarified its recommendation policies. The platform will not include AI Personas in its editorial or personalized recommendations. However, this exclusion does not apply if a user actively chooses to follow an AI Persona.

“

Listeners have been clear in telling us that they don't like seeing an artist profile that seems human, only to find out that the persona is AI-generated.