Spotify will finally identify AI-generated "artists"

Spotify is set to implement a new "AI Persona" label beginning next month, aiming to clearly distinguish artists generated by artificial intelligence from human creators. This move is designed to enhance transparency and trust on the platform, ensuring listeners know when an artist's identity may be AI-generated and not a real person.

The "AI Persona" label will appear on select artist profiles starting in mid-September. Spotify stated that in the age of generative AI, it is more crucial than ever for music consumers to trust the identity of the artist behind a song. This initiative builds upon the company's previous efforts, including "Verified by Spotify," "SongDNA," and "AI Credits," all aimed at providing clarity on how music is created and who is behind it.

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The consumers of music on Spotify must be able to trust that the artist behind a song is who they say they are, something that is more essential than ever in the age of generative AI.

By default, Spotify will exclude music from "AI Personas" from its editorial and algorithmic recommendations. The company emphasized its commitment to showcasing music from authentic artists building careers in the industry. While artists can self-identify their profiles as "AI Persona" through Spotify for Artists, the platform will also proactively review profiles to identify those whose public identity, including name and imagery, appears to be AI-generated and photorealistic. The initial focus will be on artists with significant audience reach to cover the majority of user-visited profiles.

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While we believe all artists should have the creative freedom to decide how they want to present themselves, Spotify's programming is focused on giving visibility to music from authentic artists who are building a career in the music industry.