DistantNews
Support us
🇮🇩 Indonesia /Sports

Srikandi Merdeka Cup Boosts Indonesian Women's Football Popularity

From Republika · () Indonesian

Translated from Indonesian, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Context piece
  • The Srikandi Merdeka Cup is a significant event boosting women's football popularity in Indonesia, serving as both a competition and a platform for growth.
  • PSSI Executive Committee member Vivin Cahyani praised the tournament for providing experience and showcasing talent, noting positive public interest evidenced by digital viewership.
  • RANS Entertainment's involvement as official broadcaster, drawing over 120,000 viewers for a specific match, highlights the growing attention and potential for future development, including a potential women's league.

The Srikandi Merdeka Cup is emerging as a pivotal moment for women's football in Indonesia, fostering not only competition but also aiming to broaden its audience and solidify a stronger ecosystem for the sport.

More people are supporting women's football. I urge parents whose daughters play football to support them, including by accompanying them. Don't be afraid if their skin gets dark.

— Vivin CahyaniEncouraging parental support for young female footballers.

Vivin Cahyani, a member of the PSSI Executive Committee, lauded the tournament's role in offering female players valuable match experience and a stage to display their skills. She observed a positive trend in public enthusiasm for women's football, citing the significant number of viewers tuning into digital broadcasts of the Srikandi Merdeka Cup matches. Cahyani encouraged parental support for daughters playing football, emphasizing that concerns about sun exposure should not be a deterrent.

The tournament's visibility has been significantly boosted by RANS Entertainment's role as the official broadcaster. Nagita Slavina, CEO of RANS Entertainment, expressed pride in participating and highlighted the encouraging audience response. She noted that a match between the Indonesian national team and Singapore attracted over 120,000 viewers on digital platforms. RANS Entertainment is open to further involvement in developing women's football, potentially including the establishment of a women's league.

We are proud to be the official broadcaster of the Srikandi Merdeka Cup. The enthusiasm is extraordinary. When the Indonesian national team played Singapore, there were over 120,000 viewers.

— Nagita SlavinaExpressing excitement about the tournament's viewership and RANS Entertainment's role.

Program Director of the Srikandi Merdeka Cup, Tedy Tjahjono, explained that partnering with RANS Entertainment was a strategic move to amplify the reach of women's football. He described Indonesian women's football as being in its nascent stages, requiring innovative approaches to connect with audiences. Digital platforms, particularly YouTube, were chosen for their accessibility and ability to reach a wider demographic, including women and football communities across Indonesia.

Indonesian women's football is still in its infancy, still in the early stages. We also want the foundation for the future to be good.

— Tedy TjahjonoDescribing the current state of women's football in Indonesia and the goals for the tournament.

Tjahjono acknowledged that the viewership numbers met expectations but expressed pleasant surprise at the strong turnout, viewing it as a positive indicator for the sport's future growth.

Yes, that was in line with expectations. We were also quite surprised.

— Tedy TjahjonoCommenting on the viewership numbers exceeding expectations.
DistantNews Editorial

Originally published by Republika in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog