Starbucks Sees 20 Billion Won Drop in June Payments; App Users Plummet

Starbucks experienced a notable decrease in payment volumes in South Korea during June, with estimated credit and check card transactions falling by more than 20 billion won from the previous month.

According to data from AI data tech company WIDEBRICKS's mobile analytics service, Mobile Index, Starbucks' estimated payment amount using credit and check cards in June was 100.39 billion won. This represents a significant drop from the 121.19 billion won recorded in May.

In addition to the financial downturn, Starbucks also saw a substantial decrease in its user base. The number of monthly active app users declined by nearly 1.13 million during the same period, indicating a broader trend of reduced engagement with the brand's digital platforms.

This recent decline follows a pattern observed in May, when the company's estimated payment value also decreased compared to April. The combined effect suggests a challenging period for Starbucks's operations in the South Korean market.