Stay Dry and Safe Under the Umbrella: FELIX Launches New Dry Cat Food
Translated from Lithuanian and summarized by DistantNews. Read the original for the full story.
At a glance
Press release
Official statement
New plan
- PURINA FELIX has added dry cat food to its product range and is promoting it with a playful autumn campaign.
- A FELIX bench under an umbrella will be installed in central Kaunas from August 31 to September 6, then at Kaunas Akropolis from September 7 to 27.
PURINA FELIX is presenting its new dry cat food through an autumn campaign built around one simple idea: under an umbrella, you stay dry, and FELIX food is now dry too.
The brand has installed a distinctive FELIX bench in central Kaunas. Designed to look like a winding, dreamlike cat, the bench invites passers-by to sit under an umbrella and watch the autumn weather while staying out of the rain.
The installation will remain on Griunvaldo Avenue from August 31 to September 6. It will then move to Kaunas Akropolis from September 7 to 27. The campaign presents the new product in the playful, slightly mysterious style associated with the FELIX cat character.
About this summary
Originally published by Delfi in Lithuanian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.
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